Shoppers fume after spotting unlikely items on supermarket shelves on Boxing Day

Supermarkets up and down the country are clearly eager to move on from Christmas already – with Easter eggs spotted on shelves as early as Boxing Day.

Shoppers reacted in disbelief on social media after noticing staff had already began replacing festive goods with springtime chocolate, despite Easter Sunday being four months away on April 20, 2025. Several Co-op customers took to X (formerly Twitter) to share snaps of one particularly seasonal aisle, where proactive stores were keen to cash in.

"The bloody Easter Eggs were being stacked onto the shelves today in my local Co-op," one user penned alongside a photo of Galaxy, Maltesers, and Celebrations eggs. "Boxing day! Not wasting time."

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"A bloody joke more like!" one person fumed in response. "Who's gonna be a**ed about Easter eggs when it's several months away? Not mention hardly anyone will be able to afford much at the start of the new year, not long after Christmas."

Another X user shared photos from his local well-stocked Co-op, commenting: "Making sure the Co-op have the Easter Eggs out on Boxing Day [tick]." Morrisons appear to be in on the act too, as one disgruntled shopper noted: "Morrisons very much nailing the spirit of Christmas by launching their Easter eggs on Boxing Day. As one customer muttered on the way past, their brains aren’t wired properly'."

And as for Tesco, a customer slammed: "That Tesco were putting out Easter Eggs on BOXING DAY says something sad about Britain and the world. Christmas used to be special, it used to be a really magical time. Now it's just about milking the public for every penny. They took down the decorations Christmas Eve ffs."

"B&M had Easter stuff starting to go out a few days ago," one person wrote on Boxing Day. "Local shop has Creme Eggs. It's ridiculous. Nobody enjoys themselves anymore, it's always what's next."

Elsewhere, others vented their frustrations too, including one X user who will be resisting the early temptation. "I’m so glad I’m on a mission to stop over consuming," they said. "Christmas isn’t even over and Easter eggs are in the shop! I’ve only bought meaningful or good quality gifts for people this year and I stayed to a set budget!"

Another, who spoke from personal experience, explained: "I used to work in retail. Staff get really frustrated with the arrival of certain annual stock items. Remember getting loads of Easter goodies before Christmas last year. Still had loads of Christmas stuff in January to reduce yet Easter goods HAD to go out."

It wasn't all doom and gloom though, as one X user appeared grateful for the eggs' premature arrival. They wrote: "Wife and I went Boxing Day shopping this afternoon, got most of our Easter Eggs we need."